Our 5 Core Values

  • Woman wearing soft self-care clothing designed for grief and mental health support

    1. Comfort Clothing to Support Women Navigating Grief and Mental Health

    At HeartWear Co., we create comfort clothing designed to support women navigating grief, anxiety, fertility challenges like miscarriage and IVF, and mental health struggles like burnout.

    Our soft, thoughtful pieces speak for you when words can’t, helping you feel seen, understood, and never alone as you move through heartbreak, healing, or personal loss.

  • Group of women connecting and supporting each other on a healing journey

    2. Building a Compassionate and Supportive Community for Healing

    Healing begins with connection and compassion. Though grief and mental health challenges can feel isolating, together we build a supportive community grounded in understanding and empathy.

    HeartWear Co. is more than ethical fashion. We are a community that honors your story, whether you’re navigating loss, fertility challenges, breakups, or emotional overwhelm, and we uplift one another through meaningful clothing designed to support your healing journey.

    You are never alone here.

  • Premium self-care clothing ethically made in Canada with sustainable fabrics

    3. Ethically Made, High-Quality Self-Care Clothing Made in Canada

    Every HeartWear Co. piece is thoughtfully designed and ethically made in Canada, reflecting our commitment to quality, comfort, and purpose. When you choose our slow, sustainable fashion, you’re supporting local businesses, fair wages, and responsible production because, like healing, meaningful growth is a journey we take together.
  • HeartWear Co. supporting mental health and grief charities in Canada

    4. Giving Back: Supporting Canadian Mental Health and Grief Charities

    Healing extends beyond clothing. That’s why we donate 5% of annual proceeds to Canadian charities focused on mental health, grief support, and emotional wellness. Every purchase you make helps us give back to communities in need because healing is a shared journey.


  • Eco-friendly packaging and sustainable production practices at HeartWear Co.

    5. Commitment to Sustainable and Eco-Friendly Fashion Practices

    Healing includes caring for our planet. At HeartWear Co., sustainability is central to our mission. From responsibly sourced materials to eco-friendly packaging and shipping, we’re dedicated to reducing waste and minimizing environmental impact at every step.