Our 5 Core Values

  • 1. Help women navigate loss and mental health by providing comfort clothing

    At HeartWear Co., we provide comfort clothing that helps you feel good - soft, thoughtful pieces that don’t need words to express how you feel. Our mission is to create awareness and support for those navigating life challenges, helping you feel seen, understood, and never alone on your healing journey.

  • 2. Building a supportive community

    Healing starts with connection and understanding. Grief and mental health challenges can feel deeply isolating, but together, we create a space of understanding and compassion.

    At HeartWear Co., we’re more than just ethical fashion. We’re a community that honors your story, uplifts each other through shared experiences, and supports healing through clothing that carries meaning. You’re never alone here.

  • 3. High-quality clothing made in Canada

    Every piece at HeartWear Co. is thoughtfully designed and carefully made in Canada, reflecting our commitment to quality and purpose. By choosing slow, sustainable fashion, you’re not only embracing comfort and style but also supporting local businesses, fair wages, and ethical production practices. Because, much like healing, meaningful growth is a journey we undertake together.

  • 4. Giving back to our community

    Supporting healing goes beyond clothing. That’s why we donate 5% of our annual proceeds to charities that support mental health, grief resources, and emotional wellness. Every purchase you make helps us give back to communities in need, because healing is something we do together.

  • 5. Minimize environmental impact

    Healing extends beyond people, it includes the world we live in. We believe that caring for the planet is an essential part of our mission. From the materials we source to the way we package and ship, we are committed to reducing waste and choosing sustainable practices at every step.