Giving Back

At HeartWear Co., giving back isn’t just something we do, it’s woven into who we are.

We believe that healing happens through both self-care and community care. That’s why we proudly donate 5% of our annual proceeds to hand-selected charities that support grief counseling, anxiety recovery, mental health, miscarriage and fertility support, and emotional wellness.

These organizations offer vital services such as therapy for grief, support after miscarriage or IVF, resources for anxiety and depression, burnout recovery, and safe spaces for those navigating loss, trauma, or relationship transitions.

Every Purchase Has Purpose

When you choose HeartWear Co., you’re not just investing in ethically made, comfort-first apparel, you’re actively contributing to a greater mission:

To build a world where no one faces mental health challenges, grief, fertility loss, or emotional pain alone.

Together, with every piece of clothing, we’re helping fund healing spaces for those who need them most.

Who We Support

We proudly contribute to a growing list of organizations that align with our values of compassion, healing, and care.

Our giving is focused on charities that provide:

- Grief support for women and families

- Accessible therapy and mental health services

- Support after miscarriage, infant loss, IVF, or fertility struggles

- Emotional healing resources for burnout, anxiety, and depression

- Wellness access for marginalized communities

If you run an organization that aligns with our mission, reach out to collaborate.

Your Impact Matters

Every order helps us give more. When you wear HeartWear Co. apparel, you wear your heart on your sleeve, literally and figuratively.

Thank you for being part of the movement.

HeartWear Co.

Comfort that cares. Clothing that gives back.

Canadian Grief Alliance

The Canadian Grief Alliance (CGA), is a group of leading grief specialists and more than 150 national and provincial organizations that are encouraging the Government to adopt a proposal to address national gaps in grief services that are leaving hurting Canadians unsupported in their grief.  

The Alliance includes psychiatrists, psychologists, social workers and therapists, academics and organizations providing grief services.

It is convened by the Canadian Virtual Hospice, an internationally recognized charitable organization with a track record of developing award-winning online resources that serves 2.4 million users annually.