Grief doesn’t define you, it transforms you. Our clothes are here for every step of your journey.
Hi, we’re Danielle & Roberta
We met on social media in 2021, during the pandemic, both navigating our own grief for many years.
Roberta was grieving the loss of her mom. Danielle was grieving the loss of her dad. While processing these painful losses, we were also navigating other hardships that life had unexpectedly thrown at us.
At the time, we were just two strangers sharing our interest in real estate and fitness — but slowly, we continued to connect through DMs, text check-ins, zoom calls and over the years, our stories turned into a friendship built on honesty, connection and deep understanding.
We didn’t set out to start a clothing brand.
We just wanted something that felt like comfort when nothing else did.
We couldn’t find clothing that felt right, thoughtful, or actually supportive for the days when getting dressed felt like too much. We wanted clothing that honoured our grief in a subtle and meaningful way.
So we decided to make our own clothing.
In December 2024, we got to work. We designed our first piece, called the Healing Hearts Hoodie. We shared our story and our mission on social media, with friends and family and started going to exhibition events. People loved our brand, what it stood for. The feedback was overwhelmingly positive and so many people resonated with our story.
With all this support, we knew we had to keep going. We are building something special, HeartWear Co. is not just a clothing company. We are building a community.
Each piece we create is rooted in one simple belief: Healing deserves comfort.
Clothing made to hold you when the world feels heavy
We design slow, intentional pieces that feel like a hug—because grief is exhausting, and what you wear should never add pressure. Our clothes are proudly made in Canada using eco-conscious fabrics like bamboo, cotton, and spandex. We partner with local businesses and choose materials that are soft on your skin and kind to the earth.
For every woman finding her way after loss
Whether you’re weeks or years into your grief, you belong here.
This is a brand for the days when your strength looks like getting out of bed. Or staying in. Or crying in the car. Or laughing at something you didn’t expect to.
Whatever healing looks like for you—we’re walking beside you.
And our clothing is here to meet you there.
